Creative Strategy for Ecom Brands
Stop Burning Cash on Ads That Attract the Wrong Customers.
We use data to find your highest-value buyers, then build the creative that hooks them. No guesswork. No vanity metrics. Just profitable growth.
Your Ads Are Lying to You.
That campaign with the 4x ROAS? It might be attracting discount-hunting one-time buyers who never come back. Most brands optimize for vanity metrics.
We optimize for the only metric that matters: profit from repeat, high-value customers.
67%
of ad spend targets customers who never purchase again
3.2x
the LTV difference between your best and worst customers
$0
what most brands invest in understanding which ads attract which customers
What We Actually Do
Creative Strategy Isn't Guesswork.
Most people hear "creative strategy" and think it means picking colors and writing captions. It doesn't. Creative strategy is the intelligence layer between your data and your content — the system that decides what gets made, why it gets made, and who it's designed to attract.
It's the difference between producing content and producing results.
Analyze
Read the battlefield.
We tear apart your ad account, campaign by campaign. What's actually driving profit? What's bleeding cash behind a pretty ROAS number? We cross-reference performance data with real customer quality so nothing hides.
Research
Know the target.
Deep-dive into your customers, competitors, and market. We mine reviews, study buying patterns, and identify the language and triggers that move your highest-value buyers to act.
Ideate
Build the ammunition.
Using what the data tells us, we develop new creative concepts, angles, hooks, and formats — not from gut feeling, but from evidence. Every idea is designed to attract the customers who actually grow your brand.
Brief
Hand off the blueprint.
Every concept becomes a detailed creative brief — shot lists, scripts, hooks, visual direction — so your content team (or ours) can execute with precision. No ambiguity. No wasted shoots.
This is what separates brands that scale from brands that stall. Not more content — smarter content, built on real data, aimed at real buyers.
The Difference
Most Agencies vs. Us
MOST AGENCIES
PIRATE HOOKED
The Operating System
The System Behind the Strategy
A battle-tested operating system that turns your ad data into a profit engine.
DISCOVER
We audit your customer data, ad performance, and unit economics to find where profit is hiding — and where it's bleeding.
DECODE
We cross-reference your Meta ads data with customer quality metrics to reveal which campaigns attract high-value buyers vs. one-time discount seekers.
DEPLOY
We build data-driven creative that targets your most profitable customer segments with messages proven to convert.
DOMINATE
Ongoing cohort analysis and creative iteration. We scale winners, kill losers, and keep your creative engine running.
Choose Your Path
What's Included
THE COMPASS
Strategy Session
A focused strategy call for brands that need direction. Get clarity on your creative strategy and a roadmap for growth.
- Customer analysis overview
- Ad account quick audit
- Creative direction roadmap
- Actionable next steps document
Best for: Brands under $10k/mo ad spend
THE VOYAGE
Creative Strategy
The full operating system, implemented for your brand. Data analysis, creative strategy, and ongoing optimization.
- Deep customer data analysis
- Meta ads performance audit
- Customer quality matrix
- Creative strategy & briefs
- Ongoing cohort tracking
- Weekly creative iteration
Best for: Brands spending $10k–$100k/mo on Meta
THE ARMADA
Strategy + Production
Everything in The Voyage, plus we build the creative. A complete creative partner for brands that want it all.
- Everything in The Voyage
- Ad creative production
- Video editing & filming
- Organic content creation
- Full creative pipeline management
Best for: Brands that want a complete creative partner
Proof of Concept
Results That Speak
—%
CPA Reduction
—x
LTV Increase
—%
Profit Growth
"Case study coming soon."
In the meantime, book a call and I'll walk you through the data and the system live.
TODD
Photo coming soon
Who's Behind the Wheel
Meet Todd.
I built Pirate Hooked because I was tired of watching brands waste money on creative that looked good but didn't perform. The industry is obsessed with vanity metrics — impressions, clicks, ROAS — while ignoring the only number that actually matters: are you attracting customers who come back and spend more?
My approach is simple: use data to find your best customers, then build creative that attracts more of them. No guesswork. No vanity metrics. Just profitable growth.
The brands that win aren't the ones spending the most. They're the ones spending the smartest.
Common Questions
Before You Decide
Ready to Stop Guessing and Start Growing?
Book a free strategy call. We'll look at your data together and I'll show you exactly where the opportunity is.